Get named when customers ask an AI
Your next customer might ask ChatGPT or Perplexity for a recommendation instead of Googling. VisRise builds the authority, entity signals, and machine-readable content that make generative engines name your business as the answer.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of making a business discoverable and recommendable inside generative AI tools like ChatGPT, Perplexity, Google Gemini, and AI Overviews. Unlike traditional SEO, which optimizes for a ranked list, GEO optimizes for being cited and named in a generated answer — through strong entity data, authoritative and consistent content, structured markup, and AI-readable resources like an llms.txt file.
What's included
Entity authority
Consistent, credible information about your business so AI models trust and surface it.
AI-readable content
Clear, structured pages and an llms.txt summary that generative engines can ingest.
Citation building
The signals and mentions that make models comfortable recommending you by name.
Structured data
Organization and service schema that ground your brand as a real, known entity.
How it works
- 01
Establish entity
We define and align the facts about your business across the web and in structured data.
- 02
Make it readable
We publish clean, AI-ingestible content and an llms.txt so models can parse you.
- 03
Build trust
Ongoing authority signals increase how often engines name you in answers.
Frequently asked questions
What is the difference between GEO and SEO?
SEO optimizes for ranking in a list of links on a search results page. GEO optimizes for being named and cited inside a generated AI answer from tools like ChatGPT and Perplexity — where there is no list, only a recommendation.
Can you really influence what ChatGPT says?
You can't control the model, but you can strongly influence it: models draw on entity data, structured markup, authoritative content, and consistent mentions. GEO builds exactly those signals so you're far more likely to be named.
What is an llms.txt file?
It's a plain-text summary of your business placed at your domain so AI systems can easily read who you are and what you offer — one of the practical building blocks of GEO. VisRise sets it up for you.